Target audience: Age, Gender and Sub-culture:

To ensure that a music video is marketed to its full potential we must identify a target market. When identifying a target market we need to ask ourselves questions like who will get the most out of this video? What age-group will identify with the video/artist the most? ect.

                                                             Our band- All She Wrote:                                                                

All She Wrote's music genre is rock, specifically post-hardcore rock which means that they would like to attract a post-hardcore rock audience, their costume in the picture above is like the fashion style of a post-hardcore fan, the style consists of skinny jeans, dark colours, plan short sleeved t-shirts, ripped denim, ear stretchers, dark hair, lip and other facial piercings, girls might opt for lighter colored hair.

Post-hardcore fashion-

This girl is typical of the post-hardcore rock genre as she has a stretcher, thick eye make-up, lip piercing and  light coloured back-combed hair .

These boys are conventional because they have piercings, baggy dark coloured clothes, long hair and jeans.

 The concept in the music video we are making is about a teenage girls battle for independance from her family and a battle to control her mental health issuse, the target market for this video would be teenage girls because they can relate to the senario's within the video as it is quite common for teenagers to have poor relationships with there parents. Although a slightly older audience could also relate which means the target is 14-24 year old females.  
In short, our target market is 14-24 year old girls who are into rock music/screamo music.

Here is a photo-montage of our target audience: