Saturday 9 February 2013

Individual Effort:

Here is where I have documented my personal efforts in the making of our digi pac, website and music video.

Music Video Shooting-


Firstly, when filming Kieran and I put in an equal amount of effort. He shot half of the video, while I directed, managed lighting and music and I shot the other half of the video while he directed, managed lighting and music.


Here are pictures of me of me filming on two locations, and here are pictures of me managing lighting on two locations.
Managing the shot-flow on one of Kieran's filming days.
Controlling the lighting on the reunion scene.
Managing eqquipment set up while Kieran breifs our actors.

Filming the band!
Filming at the squatt!



When it comes to the maintenance on shooting days we tried to keep it as equal as possible. We both did our fair share of setting up and packing away, we were both there from the begining to the end of filming every time ect. We were aware, that being closer to the actors, it would be more comfortable for I to do the make-up. To balance this out Kieran suggested that he cooks and provides the actors with the food and drink that they required.


Making our actor look the part.

We both took an equal share of camera techniques. We shot half of the 360 degree angle each (Kieran on the street location, I on the squatt). A list of techniques I used when filming would be-
Shallow focus, pull focus, panning to follow an acotr, high angles, low angles, extreme close-ups, 360 degree angles, point if view shots, shot-reverse-shot.

I tried to do a shallow focus using an uncommon angle.



Here again I was experimenting with angles.

Here is an example of the lighting i used in the shooting. I kept the actors face in the dark to maintain anominity and mystery.


Music Video Editing-

We took it in shifts to cut the music video together. I feel that Kieran added more to the positioning of the shots in the music video but this is because I did the colour corrections and added most of the effect over the music video, so again our efforts were equal.

Here are a list of things I did in the editing process
 Triming
Overlaying the same image to create an out of time effect/ emphasis colour
Speeding clips up
Slowing clips down
Beat editing
3-way colour correcting
adding effects such as white noise to the t.v shots and echos to the drunken shots.

 Trimming

 Beat editing

 Slowing clips

Adding effects

Colour corrected.

Digipak and Website-

When is came to the digipak and website contruction things were not as equal for both tasks but i feel that all in all it equals out quite well.

All of the images found on both the website and the digipak are taken by me.
I included pictures Ihad taken from the band, the actors, a tree and some fire works.
I found the fonts for both the website, digipak and band logo from a website called Dafont.com, the font was called Fail and created by a Douglas Vtks who gave permission for anybody to use his font free of charge providing it is not for commersial use.


This is an example of the pictures I shot for our website. We wanted a scary atmosphere so we filmed in a graveyard. I darkened the picture and added fonts using Firefox. After this stage I faded the image into the background more.

I decided I didn't like the background and used the eraser tool on firefox to get rid of it, i then made the canva black.



For the Digipak I created these pannels-

To do this back cover I started with a photo i had taken of some fire works at night, which looked like a black canvas with amber dotted around.
  I took a photograph of our actor Mag in costume and croped it to be on side of her face. I then raised the transparacy of the photo. I added a lens flair picture of a tree and then using the magic wand tool I deleted the black part aroung Mag's eye so that it was see through. I then unloaded the font which was found on a free font website called Dafont.com
 The font was called 18th Century and I thought it would be appropriate to keep the vintage/ages look running through all three media texts we created. Once i'd written our the track names, which i made up i faded the text so that it blends. I did all of this on Adobe FireWorks. I then uploaded the picture onto Pixrl.com, which is a free editing software where I added the dotty-canvas filter and the faded frame to the photo.
For a final touch i found a photograph of a barcode on Google and added it to the photo on fireworks.




I used the same filters and frames for the front cover too. To create the image I took photograph of our actors lips, cropped and enlarged them to fit together ina porportionate way. I tinted both photo's brown and added a fade to the middle to look like a shadow. I found the font called electric, and the logo font called Fail on Dafont.com and i curved the the font around the lips using the elipsis tool and attatching the font to a circular path. I used fireworks for all of this and the final steps were on pixlr.con using the directions above.


To create this panel I used a picture of some fireworks. Then i added an photo i had taken of our actor and lowered the transparency. I took a screen shot of the ghost in our music video and smudged and twisted it untill it created a smokey effect, the I placed it in her mouth and added a brown tint over the picture. All action was created on Fireworks.
 
I also created the side panels on fireworks, by using the photo of the fireworks and adding the 18th century font to it, saying the words All She Wrote.
 

Monday 12 November 2012

Photo Shoot Planning:

In order create the digipak and website we need to take photo's of the band and characters in our video. I have the task of creating the front and back of the of the digipak, here is my plan:


Sunday 4 November 2012

Anamatic


Production Schedual:

Here is the production schedual i created in order to organise our shoot. It is important we stick to this so that our days are not to long and exshausting.

Call Sheet:

This is our Call Sheet which I created on Excel, we will use this to log all the numbers of the people invoulved in production so that they are easily contacted. We also have the numbers of every members next of kin incase anything happens to them during the video shoot. This is an important saftey precaution and we will be sure to provide every member of the production team with a call sheet on each day of filming.
Here is the call sheet:


Initial Shot List:

Here is the shot list I have created using Excel inorder to organise our video shoot. We will use it on the day as a rough guide to all the shot types we are using. This is benifical as it is important that we follow the "Rule of Thirds" and clearly use shot types and angles inorder for our video to look high quality.
 
Here is our shot list:
 






Institutions, Marketing and Campaign Strategy: Institution and Marketing Methods

What Is Marketing?

"Marketing is the process of communicating the value of a product or ser
vice to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer." - Wikipedia 

How Do Record Companies Use Marketing? 

There are many different ways that companies choose to market their bands. Marketing is used to create awareness of a band and their music as well as to sell any products that that band and their record company have on offer. For a well established mainstream band the main aim of marketing would be to make money by selling albums, tour tickets and merchandising and to let the bands fan-base know that such products are on the market. For a low key, relatively unknown band/ independent record label the main aim of marketing would be to sell the music and to create awareness in order to establish a fan-base.
   
What Marketing Strategies Are There?

Here is a word cloud I created on Wordle naming many different marketing strategies:


I choose to use Bright colours bold background and bold fonts as I think it resembles the techniques used in festival line up posters (See Reading Festival poster Below). Festivals are another marketing strategy that can be used to promote bands.

What Are The Most Popular/ Efficient Strategies?

Our teacher Mr.Barton gave us the task of grouping the marketing methods in the picture below into categories named Desirable, Expensive and Lucrative. This is to help us identify which methods are the most popular, costly and profitable, so that we identify the bests methods for us to use. 


Here are my Categories: 
Desirable- 

Music Videos- Consumers automatically assume that an artist will have a music video, the reason being because music videos are so popular they are an effective way of marketing that every genre uses. Consumers want to see a band, they want to see them performing, they want visuals to compliment the music creating meaning.

Here is a picture of a recently released Twin Atlantic video, pay extra attention to the view count. People love to watch music video's.



Live Performances- Bands love to play music and fans love to see bands live.
Merchandising- Fans love to show which bands they are into by wearing shirts with their logo's on.

Here is a picture of a girl wearing a Nirvana T-shirt. As to from this picture the girl wants to be represented as very rock and rebellious from her facial expression yet we look behind her and we see that she has a poster of Albert Einstein on her wall, suggesting that she is an academic, rebelliously rock people are stereotypically the opposite of academic.  
  

Downloads: Fans love to have  the bands music on their phones and computers to listen to when ever they wish to.
Twitter, Facebook & Myspace page- Lots of fans like to follow their favourite bands on twitter to see what they get up to on a daily basis and use Facebook and Myspace to see any products or services go on sale and to talk about the bands with other fans. Almost every band will have a Myspace, Twitter and Facebook page. 
Viral Competitions/ Freebies & Giveaways - Fans love to be get involved with their favourite bands and to get free stuff so entering competitions are a good way to do both. 
TV Adverts- Are a good way for a fan to see when albums are released and tour tickets are available.
Other desirable methods include appearances, print adverts and reviews.

Here is a video of Twin Atlantics Television Advert promoting their Autumn 2012 tour.



Expensive-  
Music Video's- Music video's can be expensive to make. You would need equipment i.e cameras, directors, actors ect. All are very costly. Here is a Picture showing roughly the costs of video production according to the iVideo Production website, They suggest that a high quality video should cost atleast £4,250.


Tours- Tours are expensive as you have to hire venue's, instruments ect.
TV Adverts- Tv Advertisement is extremely expensive.
Other expensive marketing methos include merchandising, freebies & giveaways, print adverts and webistes. 

Lucrative- The most profitable forms of marketing are tours, releasing a single and merchandising because a band actually makes money by selling tour tickets, singles (Yet most singles also have video's made for them and this can be expensive) and clothes.


What Marketing Strategies Are Used In The Rock Music Genre? 

I've made a short video on Windows Live Movie Maker to show some marketing strategies that a similar rock band has used:
(All pictures were found on Google Images). 



Bibliography:
Twin Atlantic: 

By Connie Ball.